What does a website for a hair salon cost in 2026?

Most hairdressers I speak to have requested one or two quotes and were shocked by the answer. Or they built a Wix site themselves and, after a year, wonder why no new customers have come in through Google.

Below I'll lay out the options honestly. No "from €500 to €50,000 depending on scope": concrete numbers, and what you actually get for them in 2026.

Option 1: Wix, Squarespace or another template builder

Price range: €12–€35 per month, plus your own time.

What you get: A website that's live within a weekend. Drag-and-drop editor. A stock template with your colors and photos.

What you don't get: A unique look. The templates are built for the masses, and your competitors use the same ten designs. Load times are typically 4–8 seconds on mobile. Google notices and works it into your ranking. Technical SEO is limited: you can adjust titles and meta descriptions, but the fundamentals (structured data, Core Web Vitals, server response times) aren't under your control.

When it makes sense: if you run a hobby-level shop and mainly want to reach existing customers online. Not if you want to attract new customers through Google.

Option 2: A freelance WordPress builder

Price range: €1,500–€4,000 one-time, plus €15–€30/month hosting.

What you get: A custom WordPress install with a paid theme, a few plugins, and content migrated from your old site or built from a brief. It usually works right after delivery.

What you don't get: A guarantee that it stays fast. WordPress + plugins are notoriously slow, and after a year your stack is full of security updates nobody applies. Half of the WordPress freelancers in the Netherlands stop returning calls six months after delivery.

When it makes sense: if you have a reliable freelancer with good references and you accept that you'll need to redo something within two years.

Option 3: A local web agency

Price range: €5,000–€15,000 one-time, plus €150–€300/month maintenance.

What you get: A professionally designed site with solid tech, an account manager, and a project plan. Tight deadlines, multiple revision rounds, and usually a CMS so you can edit texts yourself.

What you don't get: Direct contact with the developer. Every question goes through the account manager first, who passes it to the team, who figures it out and reports back. One simple change costs three emails and a week.

When it makes sense: if you have €10K+ budget and you find the agency overhead acceptable for the quality.

Option 4: Tieman IT (what I do)

Template package: from €3,500 one-time + from €49/month managed hosting. Custom build: from €6,500 one-time + from €149/month managed hosting.

What you get:

• Next.js 16 website with Lighthouse scores > 95
• Load time under 1 second on mobile
• Multilingual (NL/EN/DE) if you need it
• CMS for text, images and content
• SEO foundation built in: structured data, sitemap, robots, hreflang, Core Web Vitals
• Managed hosting: daily backups, monitoring, SSL, updates
• Direct line to me, no account manager

What you don't get: the same you-get-everything-yesterday pace as a large agency with 10 developers. I'm one person. I take on two or three new projects per quarter. If you want to be live tomorrow, I'm not your guy.

When it makes sense: if you run a serious business, want to win new customers through Google, don't like template design, and don't want to spend €10K+.

Which question should you ask yourself?

Not "what's cheapest?" but "which channel should my website carry?"

If 80% of your new customers come through word of mouth and your website mainly needs to look "nice" for recognition: Wix is enough.

If 80% has to come through Google (and for most hairdressers, detailers and salons that's the case), a fast, technically solid, SEO-ready site pays itself back within a year through one extra customer per month.

Do the math. A new regular customer booking 8 times a year at €40 per appointment is €320 per year. Three new customers per year easily earns back a €3,500 investment. Ten new customers, bringing their friends, makes the difference between a salon that survives and a salon that scales.

Want to talk directly?

Got specific questions about what a site for your business would cost, or want an example of an earlier project? Send me a message: I respond within one business day, no sales script.